1. 40 oz NYC
40 oz NYC was a series of events that took place over summers at Riverside Park in Washington Heights. The brand’s founder, better known as 40 oz VAN, became notorious for his risqué Tumblr that features mostly nude women. However, 40 oz VAN has gone from hosting events and uploading pictures of sexy women, to launching a successful line of hats that has flooded the youth and fashion-savvy markets. Today, 40 oz NYC has solidified itself as a brand associated with NYC and the New York way of life. 40 oz NYC draws inspiration from top fashion houses such as Givenchy, Balmain, and Maison Martin Margiela. Their infamous Been Trill “#NY#” collaboration is still one of the most recognizable streetwear collaborations to date, creating a massive following for 40 oz NYC, and thus establishing their place as one of streetwear’s most influential brands.
Streetwear has evolved from the skateboarding culture, so it only makes sense to feature a brand centered around skateboarding. Established in 2004, Dekline Footwear has continually created and provided superior quality footwear for the skateboarding community. Dekline is inspired by music, art & design, skateboarding, motorcycles and the San Diego SoCal lifestyle. Dekline sneakers are made with the skateboarder in mind, combining old school characteristics with newer skate technology such as vulcanized soles, extra padding, and reinforced stitching. The end product are shoes that have uncompromising comfort, style, and durability. Dekline has always set itself above the rest of the market as a value skateboarding brand, offering premium materials and technologies for a decent price. This ain’t no faux. All their materials are the real (often genuine leather) deal. Giving you better board feel and performance, Dekline shoes help you advance your skills on and off the board. Being a San Diego based company ourselves, we love to support local brands that are enhancing the streetwear scene. Sponsoring a roster of renowned professional skateboarders such as Matt Bennet, Nick Merlino, and Chad Tim Tim, Dekline shoes prove themselves to be the skater’s choice in footwear. Try a pair of Dekline shoes and you´ll know what a quality pair of skate shoes really feels like.
3. Instinct NYC
InstinctNYC is a visionary brand based in New York City of emerging artists and dream-chasers; a vibe of urban lifestyle and contemporary streetwear clothing that stands for quality, passion and creativity. InstinctNYC brings high-end luxury style to all of their pieces through the use of premium luxury materials and minimalistic design. All the ideas and inspiration are drawn from the creative lifestyle inspired behind the eyes of a wide range from the foundation directly, to the different moods and varieties of the Urban Culture. InstinctNYC is a company created to overthrow the mass majority by their influence. To send a message to the mass population about becoming your own individual leader; a way of life abiding by our own thoughts on how we live and think, with diverse passions and interests that reflect our take on fashion and culture. This brand celebrates both the individual and the movement towards individuality. The materials they use are quality, the designs they make are vivid and often breathtaking, and the quality of their production is some of the best we have seen from anyone and dare I say, they may even be comparable to another brand we love, Melin. Although InstinctNYC is a young company, they are raising the bar for everyone in the industry with their equally fanatical attention to artistry and craftsmanship.
4. L.A.T.H.C. (Los Angeles Tree House Club)
What began as playful works of art by a group of friends to escape the confinement of classrooms soon developed into graphic tees and fashion tanks and thus the Los Angeles Tree House Club was born. Being one of the first brands to start the sublimation t-shirt movement, L.A.T.H.C. proved themselves to be a driving force in the streetwear community. Taking influences from abstract images, dynamic prints, and high-end couture fashion, L.A.T.H.C. emits a sense of surrealism in their apparel. Their creative aptitude and design has been admired among rappers such as Busta Rhymes, The Future, and Snoop Dogg. From paintings and photographs to mosaics and patterns, the brand possesses limitless style and energy in their diverse collection. To put it simply, L.A.T.H.C.’s one of a kind fashion pieces will freshen up your streetwear game to a whole new level. We’re excited to see what inspiring new things they will bring to the table in 2015.
5. SSUR (Caviar Cartel, The Cut, SSUR*PLUS)
The brainchild of Ruslan Karablin, SSUR is a street wear label that encompasses his artistic vision and subversive ingenuity. The brand name, which is RUSS spelled backwards, gives hints of the artist’s Russian heritage. Inspired by Russian imperial art, Keith Haring and Stüssy, Karablin strives to offer deeper concepts and meanings to his clothes instead of merely creating a skin-deep commercial street wear brand. The brand has a heavy New York influence, which can also be seen throughout most of his designs. Karablin has created an empire with SSUR’s sub-brands such as Caviar Cartel, The Cut, and SSUR*PLUS. Each of these are a brand in their own and have their own unique spin on SSUR’s unusual design concepts. SSUR has seen worldwide acclaim, with support from industry-leading rapper’s like Big Sean, 2 Chainz, A$AP Rocky, and Kendrick Lamar. Karablin is responsible for The Cut’s infamous “COMME des FUCKDOWN” collection that was a worldwide hit and one of the biggest trends in streetwear to date. SSUR has already grown so much from its inception in the early 90s, and their potential as on of the top industry-leading trend setters will only increase with time.