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Billion Creation is more than just a streetwear shop. We’re a cultural purveyor; born, bred, and built on the sun-drenched sands of San Diego, California. As such, we’ve got our fingers on the pulse of the West Coast community. The dreamers, the designers, and the denizens who keep their eyes to the sky. That’s why…

You’re a diehard New Era fan. You own a variety of different caps, from the classic, 59Fifty fitted, all the way to more obscure variants like the 9Forty, 9Twenty, and the low-profile 29Twenty. Whether it’s basketball, baseball, football, or hockey, you’ve got the perfect hat for every occasion, garnering you the title of ‘Cap Guy’…

With July 4th just a week away, New Era has produced yet another must-have fitted hat for all the cap collectors out there. Featuring a  red, white and navy accents with gold outlines throughout the cap: An embroidered team logo is found at the front panels with an American flag inlay:   League Side Patch at…

The purpose of the United Nations is to develop friendly relations between the Berrics and skateboard companies based on respect for the principle of equal rights and self determination of our fellow skaters, and to take other appropriate measures to strengthen and promote not just a peaceful and united skateboard community, but the products of…

Since Etnies released their Scout line of shoes, they have been incredibly popular for their style, versatility, and comfort. We decided to field test the Black and White Aaron Ross Scout by Etnies. In Maui. THE LOOK: Just looking at this shoe out of the box, it has sleek lines and a low profile design….

1. 40 oz NYC 40 oz NYC was a series of events that took place over summers at Riverside Park in Washington Heights. The brand’s founder, better known as 40 oz VAN, became notorious for his risqué Tumblr that features mostly nude women. However, 40 oz VAN has gone from hosting events and uploading pictures…

Ahh yes, it’s Christmas time. If you’re scrambling for a last minute gift or just wanted to give a cool gift without breaking the bank, we have five great stocking stuffer ideas for all the people on your nice list. Counting down from number five: 5. New Era Hat Cleaners: Cap Brush ($5), Cap Guard…

Billion Creation is proud to announce the drop of our first ever t-shirt design. The “One in a Billion” tee takes inspiration from the foundation of our establishment. One in a Billion is a moto we at Billion Creation all like to live by: to be uniquely your own in all aspects of life. The…

We get a lot of really amazing hats and street wear in all the time (which makes sense since we spend most of our scouring the world for caps and threads that are dopetastic). But even in the company of all this greatness, the New Era Tony Gwynn Collection that just dropped still shines. The Tony…

SSUR Spring 2014 collection available now online and at our flagship San Diego location while supplies last.

OFWGKTA, or simply Odd Future, finally lands at Billion Creation just in time for the Spring/Summer season. Odd Future is a hip-hop collective group and brand created by Grammy award winner Tyler the Creator. They’re known for their crazy personalities and colorful style. The same can be said about Odd Future’s Spring 2014 collection. From…

Etnies is breaking the boundaries of what a normal shoe is capable of. Introducing the brand new Etnies Scout, the ultimate all-terrain action sportswear shoe that fits your lifestyle. The Scout features a wide array of new technologies, making it the shoe of the future. The Scout has a  fully lined inner, with a breathable mesh…