New Balance Athletics, Inc., or globally known as New Balance, is a brand famous for its high quality and accurately fit athletic footwear and apparel. It was established in 1906 by William J. Riley at its original name of New Balance Arch Support Company in Boston, Massachusetts. The first-ever footwear manufactured by New Balance featured unique flexible arch support with three different support points.
The founder was inspired to produce this footwear after seeing how chickens kept their balance using their three-pronged foot. Salesman Arthur Hall helped him sell his patented shoe in 1930. However, management changed several times, replacing a few things in the company. But in 1960, when New Balance introduced its first running shoe, the Trackster, it became the company’s turning point.
New Balance sneakers reached international fame because they are affordable and built for every foot, with a wide range of widths and sizes to accommodate all kinds of feet. New Balance came out with more designs with a better fit for everyone for better performance.
New Balance Shoes
New Balance shoes are designed for running, training, walking, lifestyle, hiking and trail, skateboarding, working, sporting, and other foot performances. Everyday sneakers New Balance are also designed for men and women. New Balance shoes for women are under the Made by Women footwear line. Among the famous models are the New Balance 574 Classic and the New Balance 990.
Aside from athletic footwear and outdoor shoes, New Balance offers an extensive collection of infants to toddler shoes, shoes for little kids, shoes for big kids, and school shoes for boys and girls.
New Balance Apparel
New Balance athletic apparel includes short and long sleeve shirts, shorts, hoodies, sweatshirts, jackets, vests, pants, socks, hats, and accessories.
New Balance Collaborations
Collaborations with Aime’ Leon Dore, a renowned apparel company, was successful. New Balance also collaborated with Paul Smith, a famous British fashion designer, and with Kawhi Leonard, a famous NBA star. Xander Bogaerts, Jaden Smith, and Sydney McLaughlin are among the ambassadors of the brand.
New Balance Sponsorships
Aside from the Olympics, New Balance sponsored the Republic of Ireland at UEFA, Costa Rica, and Panama at CONCACAF, football teams from Asia, Europe, North America, and South America, and many athletes from all around the world.