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This is a Billion Creation original design done in collaboration with the New Era Design Lab. This hat plays on the concept of using negative space in a positive way. The SD logo on the front and the 1904 logo on the back are both done so that the outline is embroidered to reveal the letters hidden in the body of the cap. The SD on the front stands for San Diego, the town this all began in. The 1904 logo on the back is also an homage to San Diego, “S” being the 19th letter in the alphabet and “D” being the fourth letter in the alphabet. This is a cardinal red New Era 9Fifty snapback. Available only at Billion Creation and nowhere else in the world.

Additional information



New Era 9Fifty Snapback Hat, Cardinal Red with White Embroidery, 9FIFTY Red Sticker Inner Lining, Billion Creation Exclusive Design, Billion Creation Original Design, 100% Wool