If you’re looking for the best in hats, you’re looking for New Era at Billion Creation. We are a streetwear shop addicted to New Era Hats. The New Era Cap Company, located in Buffalo, New York, is an American hat company and the Originators of the True Fitted.
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Founded in 1920 by German immigrant Ehrhardt Koch, New Era has been making hats for Major League Baseball since 1934, when it first provided caps for the Cleveland Indians. Back then (and for several decades after) New Era had to compete with other companies, most of which were the leading sporting goods manufacturers of the time. The 59Fifty fitted baseball hat officially made its debut in 1954, but 59Fifty on-field caps were not available to the general public until 1978 when New Era placed a mail order advertisement in The Sporting News. In the late 1980s, the suppliers for official MLB on-field caps were narrowed down to two; New Era and Sports Specialties. On-field caps then carried the “Diamond Collection” label from that point on. In 1992, MLB on-field caps began featuring the MLB “batterman” logo on the back of every cap. Beginning in the late 1990s, teams began to experiment with black fabric under the visors to help with the sun’s glare, and black sweatbands to make them appear less sweat-stained. The “Diamond Collection” label also changed to the “Authentic Collection”. In 1994, New Era became the exclusive company to supply the official on-field caps of Major League Baseball. New Era is also currently the official on field and on court headwear company for The National Basketball Association (NBA), the National Football League (NFL), Manchester United, Chivas de Guadalajara, Xolos de Tijuana, Club America, as well as a host of other teams and leagues around the world.
About New Era Hats
New Era’s signature silhouette style is the 59FIFTY fitted hat. When people think of New Era, the 59FIFTY fitted is the first thing that comes to mind. Changes to the 59Fifty fitted over time has been carefully crafted to hone the product. During the 1970s and 80s, some teams experimented with nylon fabric as opposed to wool. Leather sweatbands fell out of favor to cloth sweatbands and were phased out by the late 80s. The underside of the visors were traditionally green, but beginning in the 70s, teams slowly switched over to gray. In 2007, New Era changed the 59Fifty significantly. The material officially changed from wool to polyester, and all teams were now using a black fabric undervisor as well as black sweatbands. All of these changes solidified New Era’s dominance as the best hats in the world.
In 1996, New Era became a cultural icon. That year, film director Spike Lee requested the first custom colorway 59Fifty cap; a red and white New York Yankees cap. This moment opened up the floodgates of possibilities and bonded New Era with the rise of hip hop culture. Realizing they could make almost any design, New Era did just that. They created bold new colorways, created designs that transcended just basic sport team logos. They used new fabrics and made different patterns. Unlimited were the possibilities of what could be created. This fit perfectly with hip hop artists as they found in New Era hats another way they could express their individuality and personal style.
Today, New Era continues to embrace their leadership in custom design. New Era produces caps in almost every colorway imaginable. They live up to their ethos to let you FLY YOUR OWN FLAG. If you can dream it, they will build it. In addition to the 59FIFTY fitted hat, New Era also produces every imaginable style of baseball cap. Their main signature lines are the 59FIFTY fitted hat, 59FIFTY Low Profile fitted hat, 9FIFTY snapback hat, 39THIRTY flex fit hat, 9TWENTY adjustable hat, and 9FORTY structured adjustable hat. For a full list of all New Era silhouette styles, please check out our Style Guide.
Billion Creation is one of the largest single stores for New Era caps in all of San Diego County and has the largest selection of San Diego related and Padres hats in the world.