Loser Machine

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Loser Machine Company or LMC is a world-famous brand for skateboarding clothes and apparel, accessories, and skateboard decks established in Oceanside, California, in 2009 by professional skateboarder, Adrian Lopez. The name “Loser Machine” came from Adrian and his group of friends. It referred to them as the losers behind the brand for being a counterculture. Being a Loser was maybe no longer a bad thing. Because of this, most of the clothes of Loser Machine Co are designed with graphics and colors that embody the unconventional lifestyle.

LMC Skateboard Decks

Loser Machine features iconic colorful and artistic graphics on its skateboard decks. Designs are based on the company’s motto, “We don’t care what you think, and we invite you to do the same.” Materials used on the decks are guaranteed of high quality and durability.

LMC Clothing

For skateboarding, motorcycling, or everyday working and way of life, the Loser brand offers stylish and functional clothes. LCM t-shirts and pants for men, women, and kids are made from 100% cotton in standard size and fit. The Loser Machine Clothing line comes in a wide range of colors, designs, prints, and graphics designed to create a statement. Some Loser Machine shirts are in artistic graphics while some are in colored stripes. Loser Machine has hats, beanies, caps, men’s hoodies, vests, sweatpants, sweaters, woman’s tank tops, t-shirts, and more. There are also nique and limited editions of skate apparel, like kid’s Tonka t-shirts and Loser Machine Pabst. And some of these products are available at BC.

LMC Accessories

Loser Machine accessories for skateboarding and an everyday outfit can also be purchased at Billion Creation. There are Alleyway Loser Machine stickers, variable stickers for skateboard decks, random skate stuff, like air fresheners, socks, pin, patches, and more to look at on display. LMC logo and large prints of the brand name are among the designs used on these accessories.

About LMC

Adrian Lopez is an influential skateboarder for his anti-social approach in skateboarding. He is also a fan of motorcycle, precisely the old biker’s style, and he prefers the counter culture and the unusual style. Ever since his childhood days, Adrian wanted something different from the usual. With his concept, he established the company as inspired by these four core values: brotherhood, pride, originality, and good times.

At the age of 12, he already learned skateboarding, and even though he is considered as a talented and an icon in skateboarding, he never really considered himself the best. Growing up, he had a heart for business. He founded the Loser Machine Company and the Dark Seas Division. His friends in skating and motorcycles called their group “Loser Machine,” from which he named his brand.