Levi’s Strauss & Co. or Levi’s is the most recognizable brand of American denim jeans in the world. The company is based and headquartered in San Francisco, California. Put together by three brothers, Levi, Jonas, and Louis Strauss, the company was formed and established in 1853. Levi’s dominance in the denim fashion in the region brought the brand into the topo of the world’s largest markets.
Levi’s Denim Jeans
Levi’s jeans are a must-have for any denim connoisseurs. LS&Co is devoted to providing only the best and highest quality of jeans and denim at a price anyone can afford. The denim is made from Cordura fibers, a type of material that has greater flexibility and durability. Aside from the waist-high overalls, the brand became famous because of its unique pants design and style. The 501 original jeans from Levi’s is the most popular one since the company started. Billion Creation offers a large selection of Levi’s denim and jeans.
Levi Strauss was a Bavarian immigrant in San Francisco during the time of the Gold Rush. When he learned that the miners need durable pants for work, he hired a tailor to sew the necessary pants, and so the partnership with his brothers, Louis and Jonas Strauss, started the company.
In 1902, their four nephews took over the company, but it was then passed to the Haas Family in 1918. In 1946, when the company decided to concentrate on manufacturing along, instead of wholesaling, it grew well.
In the 1960s, Levi’s jeans were not only worn by American cowboys, but also by the whole world. In 1971, Levi’s was operated in 50 countries. However, the company returned to being a private-owned company after a leveraged buyout in 1985.
Levi’s launched the LVC or Levi’s Vintage Clothing in 1996, which was a reproduction of the vintage types of denim from the Levi Strauss Archives. In 2003, Signature by LS&Co was launched, and in 2007, Levi’s mobile phones were developed. Later when Chip Bergh was hired as CEO, the company expanded again and once again reached the global market with success.